A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
Consuming halal food among generation Y Muslim is a crucial issue when it comes to Muslims. This study focuses on the influences, which are subjective norm, attitude and perceived behavioral intention that give the greatest impact towards generation Y while consuming halal food. The aim of this stud...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/59916/1/59916.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|