A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff

Consuming halal food among generation Y Muslim is a crucial issue when it comes to Muslims. This study focuses on the influences, which are subjective norm, attitude and perceived behavioral intention that give the greatest impact towards generation Y while consuming halal food. The aim of this stud...

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Main Authors:	Azman, Asmizatie, Mansor, Liana, Mohamad Yusoff, Najihah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Food industry and trade Halal food industry Certification
Online Access:	https://ir.uitm.edu.my/id/eprint/59916/1/59916.pdf
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id	my-uitm-ir.59916
record_format	uketd_dc
spelling	my-uitm-ir.599162022-06-20T12:29:00Z A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff 2015-06 Azman, Asmizatie Mansor, Liana Mohamad Yusoff, Najihah Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Interpersonal relations. Social behavior Consuming halal food among generation Y Muslim is a crucial issue when it comes to Muslims. This study focuses on the influences, which are subjective norm, attitude and perceived behavioral intention that give the greatest impact towards generation Y while consuming halal food. The aim of this study is to determine the most effective influences, in facts, the consuming behavior among generation Y. To analyze the data, the researcher used SPSS software version 21.0. According to the results, the most effective tourism development is through its environmental (0.620), followed by social (0.616), cultural (0.478), and economic (0.449). 150 overall respondents have participated in the study questionnaire. The study has found that there is a relationship between influences with Generation Y when consuming food. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/59916/ https://ir.uitm.edu.my/id/eprint/59916/1/59916.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management Mukhtar, Zaity Akhtar
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mukhtar, Zaity Akhtar
topic	Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification
spellingShingle	Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Food industry and trade Halal food industry Certification Azman, Asmizatie Mansor, Liana Mohamad Yusoff, Najihah A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
description	Consuming halal food among generation Y Muslim is a crucial issue when it comes to Muslims. This study focuses on the influences, which are subjective norm, attitude and perceived behavioral intention that give the greatest impact towards generation Y while consuming halal food. The aim of this study is to determine the most effective influences, in facts, the consuming behavior among generation Y. To analyze the data, the researcher used SPSS software version 21.0. According to the results, the most effective tourism development is through its environmental (0.620), followed by social (0.616), cultural (0.478), and economic (0.449). 150 overall respondents have participated in the study questionnaire. The study has found that there is a relationship between influences with Generation Y when consuming food.
format	Thesis
qualification_level	Bachelor degree
author	Azman, Asmizatie Mansor, Liana Mohamad Yusoff, Najihah
author_facet	Azman, Asmizatie Mansor, Liana Mohamad Yusoff, Najihah
author_sort	Azman, Asmizatie
title	A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
title_short	A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
title_full	A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
title_fullStr	A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
title_full_unstemmed	A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
title_sort	study on behavior intention of halal food consumption among generation y in bandaraya melaka / asmizatie azman, liana mansor and najihah mohamad yusoff
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/59916/1/59916.pdf
_version_	1783735067435073536

A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff

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