A study on behavior intention of halal food consumption among Generation Y in Bandaraya Melaka / Asmizatie Azman, Liana Mansor and Najihah Mohamad Yusoff
Consuming halal food among generation Y Muslim is a crucial issue when it comes to Muslims. This study focuses on the influences, which are subjective norm, attitude and perceived behavioral intention that give the greatest impact towards generation Y while consuming halal food. The aim of this stud...
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Main Authors: | Azman, Asmizatie, Mansor, Liana, Mohamad Yusoff, Najihah |
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Format: | Thesis |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/59916/1/59916.pdf |
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