Online shopping orientation among tourism students in UiTM / Diyana Abd. Rohman, Norazuwaaireen Othman and Zafirah Noorsharifuzan
Consumer behavior is a specific cultural and it is still unclear whether the findings of the reports about the consumer online purchase intention in foreign countries can be implemented directly in a cultural of UiTM. In order to fulfill the gap in the literature regarding the consumer online purcha...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/59945/1/59945.pdf |
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