The influence of servicescape and perceived authenticity towards consumer behavioural intention in upscale ethnic Malay restaurant / Puteri Farhana Nadirah Jamaludin
Identifying restaurant servicescape cues that can promote positive consumer behavioural outcomes has drawn academics and practitioners' attention. Although studies shows that servicescape has great impacts on consumer perception on service characteristics, however the servicescape and e-serv...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60131/1/60131.pdf |
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