The ambience aspect for hipster café / Nur Aida Zainal Abidin

The increasing rigour of competition in the business world urges every entrepreneur to be able to compete and sustain against competitors. To stand out itself in the competition, the business must develop a strong and distinct market strategy. Previous research has found that store ambience has a si...

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Bibliographic Details
Main Author: Zainal Abidin, Nur Aida
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/60155/2/60155.pdf
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