Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar
The primary purposes of this study were to: a) to examine the satisfaction of attendees based on peripheral service quality at Melak:a Century Ride 2015; and b) to investigate the relationship of satisfaction and intention to participate in the future Melaka Century Ride 2015. This research intends...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60366/1/60366.pdf |
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