Consumer preferences on the rice selection in Shah Alam, Malaysia / Nor Hafizah Ab Samat

Competitive environment makes consumer preferences and demands are changing tremendously. We know that consumption is the soul and purpose of whole type of production in the world. Nowadays, market is driven by customers. Thus, the target of all marketing activities is consumers. It is not an easy j...

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Bibliographic Details
Main Author: Ab Samat, Nor Hafizah
Format: Thesis
Published: 2021
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