Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan
This study aims to investigate the in-depth feeling of youngster and literate smartphones users in regard to the adoption of mobile tourism application (MTA) in travelling. Framework of a joint investigation by four variable factors proposed and empirically analyzed using data obtained from a survey...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60406/1/60406.pdf |
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