Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan

This study aims to investigate the in-depth feeling of youngster and literate smartphones users in regard to the adoption of mobile tourism application (MTA) in travelling. Framework of a joint investigation by four variable factors proposed and empirically analyzed using data obtained from a survey...

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Main Authors:	Mohammad, Muhammad Fadhli, Mat Salim, Muhammad Afiq, Hassan, Abdul Azim
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel Voyages and travels (General) Youth travel Instruments and machines
Online Access:	https://ir.uitm.edu.my/id/eprint/60406/1/60406.pdf
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id	my-uitm-ir.60406
record_format	uketd_dc
spelling	my-uitm-ir.604062022-06-17T03:07:20Z Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan 2015 Mohammad, Muhammad Fadhli Mat Salim, Muhammad Afiq Hassan, Abdul Azim Travel. Voyages and travels (General) Youth travel Social influence. Social pressure Instruments and machines This study aims to investigate the in-depth feeling of youngster and literate smartphones users in regard to the adoption of mobile tourism application (MTA) in travelling. Framework of a joint investigation by four variable factors proposed and empirically analyzed using data obtained from a survey of users MTA between 18 and 29 years. Technology Acceptance Model (TAM) theory was used to investigate and explain factors influencing youngster intention to use mobile tourism application in travelling. Among the investigated factors, perceived usefulness, perceived ease-of-use, perceived compatibility and perceived mobility were all found significantly affect youngster intention to use mobile tourism application in travelling, but the most factors influencing youngster intention to use mobile tourism application in travelling is perceived mobility. The findings of this study extend the body of knowledge in the context of mobile tourism application and contribute the Malaysia tourism industries to understand the factors influencing youngster intention to use mobile tourism application in travelling around Malaysia. 2015 Thesis https://ir.uitm.edu.my/id/eprint/60406/ https://ir.uitm.edu.my/id/eprint/60406/1/60406.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel Voyages and travels (General) Youth travel Travel Voyages and travels (General) Instruments and machines
spellingShingle	Travel Voyages and travels (General) Youth travel Travel Voyages and travels (General) Instruments and machines Mohammad, Muhammad Fadhli Mat Salim, Muhammad Afiq Hassan, Abdul Azim Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan
description	This study aims to investigate the in-depth feeling of youngster and literate smartphones users in regard to the adoption of mobile tourism application (MTA) in travelling. Framework of a joint investigation by four variable factors proposed and empirically analyzed using data obtained from a survey of users MTA between 18 and 29 years. Technology Acceptance Model (TAM) theory was used to investigate and explain factors influencing youngster intention to use mobile tourism application in travelling. Among the investigated factors, perceived usefulness, perceived ease-of-use, perceived compatibility and perceived mobility were all found significantly affect youngster intention to use mobile tourism application in travelling, but the most factors influencing youngster intention to use mobile tourism application in travelling is perceived mobility. The findings of this study extend the body of knowledge in the context of mobile tourism application and contribute the Malaysia tourism industries to understand the factors influencing youngster intention to use mobile tourism application in travelling around Malaysia.
format	Thesis
qualification_level	Bachelor degree
author	Mohammad, Muhammad Fadhli Mat Salim, Muhammad Afiq Hassan, Abdul Azim
author_facet	Mohammad, Muhammad Fadhli Mat Salim, Muhammad Afiq Hassan, Abdul Azim
author_sort	Mohammad, Muhammad Fadhli
title	Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan
title_short	Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan
title_full	Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan
title_fullStr	Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan
title_full_unstemmed	Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan
title_sort	factors influencing youngster intention to use mobile tourism application in travelling / muhammad fadhli mohammad, muhammad afiq mat salim and abdul azim hassan
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/60406/1/60406.pdf
_version_	1783735126274867200

Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan

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