The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah

Kuala Lumpur Craft Cultural Complex is a craft center located at the Jalan Conlay, Kuala Lumpur. It was established one year ago and a few promotional program had been conducted in order to create public awareness. The promotional activities is done by the management of Kuala Lumpur Craft Cultural C...

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Bibliographic Details
Main Author: Raja Ngah, Raja Maimunah
Format: Thesis
Language:English
Published: 1997
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/60539/1/60539.pdf
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