The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah

Kuala Lumpur Craft Cultural Complex is a craft center located at the Jalan Conlay, Kuala Lumpur. It was established one year ago and a few promotional program had been conducted in order to create public awareness. The promotional activities is done by the management of Kuala Lumpur Craft Cultural C...

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Main Author:	Raja Ngah, Raja Maimunah
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Marketing Branding (Marketing) Advertising Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/60539/1/60539.pdf
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id	my-uitm-ir.60539
record_format	uketd_dc
spelling	my-uitm-ir.605392022-05-30T05:01:52Z The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah 1997-09 Raja Ngah, Raja Maimunah Marketing Branding (Marketing) Market segmentation. Target marketing Customer services. Customer relations Advertising Advertising campaigns Kuala Lumpur Craft Cultural Complex is a craft center located at the Jalan Conlay, Kuala Lumpur. It was established one year ago and a few promotional program had been conducted in order to create public awareness. The promotional activities is done by the management of Kuala Lumpur Craft Cultural Complex itself under the authority of Malaysian Handicraft Development Malaysia, KRAFTANGAN, a semigovernment organization. This study is done to examine how effective is the promotional program by doing a survey on the people awareness of its existence. The target respondents are people at the executive level and above working in Kuala Lumpur and the tourists visiting the place. The research have been conducted through the distributions of questionnaires, observation and interviews. An analysis of the strengths, weaknesses, opportunities and threats had been carried out in order to identify the best way to develop an effective promotional strategy. Kuala Lumpur Craft Cultural Complex is believed to be a popular craft center in the future if there is an effective promotional strategy conducted. The promotional strategy developed in this study is hoped to be an effective one in order to create the public awareness and to attract more people to visit the place. 1997-09 Thesis https://ir.uitm.edu.my/id/eprint/60539/ https://ir.uitm.edu.my/id/eprint/60539/1/60539.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Business Management Abdul Rahman, Hamisah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Rahman, Hamisah
topic	Marketing Branding (Marketing) Marketing Marketing Advertising Advertising campaigns
spellingShingle	Marketing Branding (Marketing) Marketing Marketing Advertising Advertising campaigns Raja Ngah, Raja Maimunah The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
description	Kuala Lumpur Craft Cultural Complex is a craft center located at the Jalan Conlay, Kuala Lumpur. It was established one year ago and a few promotional program had been conducted in order to create public awareness. The promotional activities is done by the management of Kuala Lumpur Craft Cultural Complex itself under the authority of Malaysian Handicraft Development Malaysia, KRAFTANGAN, a semigovernment organization. This study is done to examine how effective is the promotional program by doing a survey on the people awareness of its existence. The target respondents are people at the executive level and above working in Kuala Lumpur and the tourists visiting the place. The research have been conducted through the distributions of questionnaires, observation and interviews. An analysis of the strengths, weaknesses, opportunities and threats had been carried out in order to identify the best way to develop an effective promotional strategy. Kuala Lumpur Craft Cultural Complex is believed to be a popular craft center in the future if there is an effective promotional strategy conducted. The promotional strategy developed in this study is hoped to be an effective one in order to create the public awareness and to attract more people to visit the place.
format	Thesis
qualification_level	Bachelor degree
author	Raja Ngah, Raja Maimunah
author_facet	Raja Ngah, Raja Maimunah
author_sort	Raja Ngah, Raja Maimunah
title	The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
title_short	The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
title_full	The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
title_fullStr	The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
title_full_unstemmed	The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah
title_sort	effectiveness of promotional strategy by kuala lumpur craft cultural complex / raja maimunah raja ngah
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Business Management
publishDate	1997
url	https://ir.uitm.edu.my/id/eprint/60539/1/60539.pdf
_version_	1783735141673205760

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah

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