A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi

Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth in the hotel industry. With the unique design and theme, it can attract many consumer to get a new and exciting experience by staying at boutique hotel. Thus, the research conducted to identify the push and pul...

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Bibliographic Details
Main Authors: Tuan Ab Aziz, Norshafika Zahira, Rohizad, Nur Atiqah Liyana, Hamdi, Syuhaidah
Format: Thesis
Published: 2016
Online Access:https://ir.uitm.edu.my/id/eprint/60736/1/60736.pdf
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