A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi
Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth in the hotel industry. With the unique design and theme, it can attract many consumer to get a new and exciting experience by staying at boutique hotel. Thus, the research conducted to identify the push and pul...
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2016
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my-uitm-ir.607362022-06-30T01:55:30Z A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi 2016 Tuan Ab Aziz, Norshafika Zahira Rohizad, Nur Atiqah Liyana Hamdi, Syuhaidah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Hospitality industry. Hotels, clubs, restaurants, etc. Food service Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth in the hotel industry. With the unique design and theme, it can attract many consumer to get a new and exciting experience by staying at boutique hotel. Thus, the research conducted to identify the push and pull factor that motivate consumer to purchase decision to stay at boutique hotel and determine the most agreeable factors towards purchase decision of boutique hotels. The push motivation factor that been examine are uniqueness seeking, interpersonal experience / novelty, social factor, achievement, relaxation and safety. The pull motivation are site value, decoration and theme, exotic atmosphere, different culture and entertainment. A self-administered questionnaire was distributed and 116 valid respondent were collected in four boutique hotel which is Venus Boutique Hotel, Gingerflower Boutique Hotel, Jonker Boutique Hotel and JW Boutique Hotel in Melaka. The valid questionnaire will be further analyzed using the SPSS to measure the most agreeable factors (push and pull) towards consumer purchase decision to stay in the boutique hotel. 2016 Thesis https://ir.uitm.edu.my/id/eprint/60736/ https://ir.uitm.edu.my/id/eprint/60736/1/60736.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling |
| spellingShingle |
Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Tuan Ab Aziz, Norshafika Zahira Rohizad, Nur Atiqah Liyana Hamdi, Syuhaidah A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi |
| description |
Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth in the hotel industry. With the unique design and theme, it can attract many consumer to get a new and exciting experience by staying at boutique hotel. Thus, the research conducted to identify the push and pull factor that motivate consumer to purchase decision to stay at boutique hotel and determine the most agreeable factors towards purchase decision of boutique hotels. The push motivation factor that been examine are uniqueness seeking, interpersonal experience / novelty, social factor, achievement, relaxation and safety. The pull motivation are site value, decoration and theme, exotic atmosphere, different culture and entertainment. A self-administered questionnaire was distributed and 116 valid respondent were collected in four boutique hotel which is Venus Boutique Hotel, Gingerflower Boutique Hotel, Jonker Boutique Hotel and JW Boutique Hotel in Melaka. The valid questionnaire will be further analyzed using the SPSS to measure the most agreeable factors (push and pull) towards consumer purchase decision to stay in the
boutique hotel. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Tuan Ab Aziz, Norshafika Zahira Rohizad, Nur Atiqah Liyana Hamdi, Syuhaidah |
| author_facet |
Tuan Ab Aziz, Norshafika Zahira Rohizad, Nur Atiqah Liyana Hamdi, Syuhaidah |
| author_sort |
Tuan Ab Aziz, Norshafika Zahira |
| title |
A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi |
| title_short |
A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi |
| title_full |
A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi |
| title_fullStr |
A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi |
| title_full_unstemmed |
A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi |
| title_sort |
study on push and pull factors of consumers purchase decision to stay in boutique hotel melaka / norshafika zahira tuan ab aziz, nur atiqah liyana rohizad and syuhaidah hamdi |
| granting_institution |
Universiti Teknologi MARA, Cawangan Melaka |
| granting_department |
Faculty of Hotel and Tourism Management |
| publishDate |
2016 |
| url |
https://ir.uitm.edu.my/id/eprint/60736/1/60736.pdf |
| _version_ |
1783735164876095488 |