Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed

Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed

Tourism continues to assume a key role in the Economic Transformation Programme (ETP) to propel Malaysia into a high-income nation by the year 2020. This EPP supports the Tourism National Key Development Area (NKEA) goal of attracting high-yield tourists by ensuring the optimal mix and quality of ho...

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Bibliographic Details
Main Authors: Mohd Hassim, Mohd Norhakim, Mohd Rosli, Abdul Mu’iz Syafiq, Wan Mohammed, Wan Nur Azhiim
Format: Thesis
Language:English
Published: 2016
Subjects:
Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/60935/1/60935.pdf
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https://ir.uitm.edu.my/id/eprint/60935/1/60935.pdf

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