Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed

Tourism continues to assume a key role in the Economic Transformation Programme (ETP) to propel Malaysia into a high-income nation by the year 2020. This EPP supports the Tourism National Key Development Area (NKEA) goal of attracting high-yield tourists by ensuring the optimal mix and quality of ho...

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Main Authors:	Mohd Hassim, Mohd Norhakim, Mohd Rosli, Abdul Mu’iz Syafiq, Wan Mohammed, Wan Nur Azhiim
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60935/1/60935.pdf
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id	my-uitm-ir.60935
record_format	uketd_dc
spelling	my-uitm-ir.609352022-07-05T07:49:05Z Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed 2016-01 Mohd Hassim, Mohd Norhakim Mohd Rosli, Abdul Mu’iz Syafiq Wan Mohammed, Wan Nur Azhiim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service Tourism continues to assume a key role in the Economic Transformation Programme (ETP) to propel Malaysia into a high-income nation by the year 2020. This EPP supports the Tourism National Key Development Area (NKEA) goal of attracting high-yield tourists by ensuring the optimal mix and quality of hotels which provide high-quality service where the Government has introduced several tax incentives to encourage investment into 4- and 5-star hotels, supporting the growth of the hotel industry. The purpose of this study is to examine the guest perceived attributes on luxury hotel in Kuala Lumpur, Malaysia by using Importance Performance Analysis (IPA). Pilot test was conducted before the questionnaires were distributed to the guests who staying at the luxury hotels in Kuala Lumpur. Data obtained was analyzed using Statistical Packages of Social Science (SPSS) and Importance Performance Analysis was being used to determine the most importance attributes that luxury hotels need to develop. From this study, it provides an opportunity to recognize, in ranking order, features that are considered important by the guests staying in luxury hotels. 2016-01 Thesis https://ir.uitm.edu.my/id/eprint/60935/ https://ir.uitm.edu.my/id/eprint/60935/1/60935.pdf text en public degree Universiti Teknologi MARA, Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohd Hassim, Mohd Norhakim Mohd Rosli, Abdul Mu’iz Syafiq Wan Mohammed, Wan Nur Azhiim Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed
description	Tourism continues to assume a key role in the Economic Transformation Programme (ETP) to propel Malaysia into a high-income nation by the year 2020. This EPP supports the Tourism National Key Development Area (NKEA) goal of attracting high-yield tourists by ensuring the optimal mix and quality of hotels which provide high-quality service where the Government has introduced several tax incentives to encourage investment into 4- and 5-star hotels, supporting the growth of the hotel industry. The purpose of this study is to examine the guest perceived attributes on luxury hotel in Kuala Lumpur, Malaysia by using Importance Performance Analysis (IPA). Pilot test was conducted before the questionnaires were distributed to the guests who staying at the luxury hotels in Kuala Lumpur. Data obtained was analyzed using Statistical Packages of Social Science (SPSS) and Importance Performance Analysis was being used to determine the most importance attributes that luxury hotels need to develop. From this study, it provides an opportunity to recognize, in ranking order, features that are considered important by the guests staying in luxury hotels.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Hassim, Mohd Norhakim Mohd Rosli, Abdul Mu’iz Syafiq Wan Mohammed, Wan Nur Azhiim
author_facet	Mohd Hassim, Mohd Norhakim Mohd Rosli, Abdul Mu’iz Syafiq Wan Mohammed, Wan Nur Azhiim
author_sort	Mohd Hassim, Mohd Norhakim
title	Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed
title_short	Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed
title_full	Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed
title_fullStr	Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed
title_full_unstemmed	Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed
title_sort	modelling importance performance analysis (ipa) to analysis the important attributes in luxury hotels / mohd norhakim mohd hassim, abdul mu’iz syafiq mohd rosli and wan nur azhiim wan mohammed
granting_institution	Universiti Teknologi MARA, Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/60935/1/60935.pdf
_version_	1783735187571474432

Modelling Importance Performance Analysis (IPA) to analysis the important attributes in luxury hotels / Mohd Norhakim Mohd Hassim, Abdul Mu’iz Syafiq Mohd Rosli and Wan Nur Azhiim Wan Mohammed

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