Examining the antecedents of rapport for determining customer retention and word-of-mouth in Malaysia private institutions of higher education / Nawawi Ibrahim

The aim of this thesis is to examine the impact of rapport on customer retention and word-of-mouth in Private IHEs in Malaysia. The literature has profoundly neglected to account for the role of rapport in determining customer retention and word-of-mouth, a shortcoming this thesis addresses. The ana...

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Bibliographic Details
Main Author: Ibrahim, Nawawi
Format: Thesis
Published: 2021
Online Access:https://ir.uitm.edu.my/id/eprint/60977/1/60977.pdf
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