Examining the antecedents of rapport for determining customer retention and word-of-mouth in Malaysia private institutions of higher education / Nawawi Ibrahim
The aim of this thesis is to examine the impact of rapport on customer retention and word-of-mouth in Private IHEs in Malaysia. The literature has profoundly neglected to account for the role of rapport in determining customer retention and word-of-mouth, a shortcoming this thesis addresses. The ana...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2021
|
| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/60977/1/60977.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|