The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty for local car brands in Malaysia / Nurul Aqmar Zaidun

Brand loyalty has become a primary goal for a company in today's business environment due to intense market competition. Globalisation and competitive market have directed the business to cope with several challenges and keeping customers happy and maintaining a long-term relationship with the...

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Bibliographic Details
Main Author: Zaidun, Nurul Aqmar
Format: Thesis
Published: 2021
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