The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty for local car brands in Malaysia / Nurul Aqmar Zaidun

Brand loyalty has become a primary goal for a company in today's business environment due to intense market competition. Globalisation and competitive market have directed the business to cope with several challenges and keeping customers happy and maintaining a long-term relationship with the...

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書目詳細資料
主要作者:	Zaidun, Nurul Aqmar
格式:	Thesis
語言:	English
出版:	2021
主題:	Customer services Customer relations
在線閱讀:	https://ir.uitm.edu.my/id/eprint/61169/1/61169.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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