Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang

As global markets evolve dramatically and competition among players intensifies, business organizations are looking to innovative products, new markets, and inorganic growth opportunities to drive their revenue. Nonetheless, for service-based sectors such as financial services, the greatest oppor...

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Bibliographic Details
Main Author: Bujang, Safian
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/61174/1/61174.pdf
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