Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang

Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang

As global markets evolve dramatically and competition among players intensifies, business organizations are looking to innovative products, new markets, and inorganic growth opportunities to drive their revenue. Nonetheless, for service-based sectors such as financial services, the greatest oppor...

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书目详细资料
主要作者:	Bujang, Safian
格式:	Thesis
语言:	English
出版:	2021
主题:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Banking
在线阅读:	https://ir.uitm.edu.my/id/eprint/61174/1/61174.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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