Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang

Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang

As global markets evolve dramatically and competition among players intensifies, business organizations are looking to innovative products, new markets, and inorganic growth opportunities to drive their revenue. Nonetheless, for service-based sectors such as financial services, the greatest oppor...

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書目詳細資料
主要作者:	Bujang, Safian
格式:	Thesis
語言:	English
出版:	2021
主題:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Banking
在線閱讀:	https://ir.uitm.edu.my/id/eprint/61174/1/61174.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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