Developing a customer experience rating for the banking sector in Malaysia / Safian Bujang
As global markets evolve dramatically and competition among players intensifies, business organizations are looking to innovative products, new markets, and inorganic growth opportunities to drive their revenue. Nonetheless, for service-based sectors such as financial services, the greatest oppor...
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Format: | Thesis |
Language: | English |
Published: |
2021
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Online Access: | https://ir.uitm.edu.my/id/eprint/61174/1/61174.pdf |
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