An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus
The purpose of this study is to investigate the factors influencing the behavioural intention to adopt crowdfunding platforms services by Malaysians. The proposed model has assimilated factors from the Unified Theory of Acceptance and Use of Technology (UTAUT2), along with trust. The factors of U...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/61175/1/61175.pdf |
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