An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus

The purpose of this study is to investigate the factors influencing the behavioural intention to adopt crowdfunding platforms services by Malaysians. The proposed model has assimilated factors from the Unified Theory of Acceptance and Use of Technology (UTAUT2), along with trust. The factors of U...

Full description

Saved in:

Bibliographic Details
Main Author:	Syahir Al-Edrus, Saiyid Abdallah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Fund raising General works
Online Access:	https://ir.uitm.edu.my/id/eprint/61175/1/61175.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.61175
record_format	uketd_dc
spelling	my-uitm-ir.611752022-06-08T07:11:17Z An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus 2021-07 Syahir Al-Edrus, Saiyid Abdallah Fund raising. General works The purpose of this study is to investigate the factors influencing the behavioural intention to adopt crowdfunding platforms services by Malaysians. The proposed model has assimilated factors from the Unified Theory of Acceptance and Use of Technology (UTAUT2), along with trust. The factors of UTAUT2 include performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit. Apart from testing the direct relationships, this study has also explored the moderating effect of generational cohorts and gender on the respondents’ behaviour. This study empirically tested 200 respondents by using Partial Least Square – Structural Equation Modelling (PLS-SEM) method. The findings reveal that the model can explain 76.6% of the variance in donors’ behavioural intention. The results indicate that Performance Expectancy, Social Influence, Habit, and Trust are direct determinants of behavioural intention. The Multi-Group Analysis (MGA) of generational cohorts reveals that trust influences Millennials and non-Millennials in the same manner in terms of behaviour. However, the MGA also confirms that the effect between Habit, Performance Expectancy, and Social Influence on behavioural intention differ significantly between the Millennials and non-Millennials. Similarly, for gender groups, this study found that the effect between Habit, Performance Expectancy, and Social Influence on behavioural intention differ significantly between male and female donors. Future research might want to look at users’ acceptance in suburban or rural areas. Another possibility in enhancing the body of knowledge as a continuity in this area of research is to provision samples from other cities in Malaysia. Data and result comparison can be carried, either to reaffirm or argue. Future research may also want to consider the impact of crowdfunding on financial institutions. Financial institutions could leverage the outcome of the study to improve financing processes and make them better. 2021-07 Thesis https://ir.uitm.edu.my/id/eprint/61175/ https://ir.uitm.edu.my/id/eprint/61175/1/61175.pdf text en public phd doctoral Universiti Teknologi MARA Arshad Ayub Graduate Business School Ahmad, Ismail (Professor Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ahmad, Ismail (Professor Dr.)
topic	Fund raising General works
spellingShingle	Fund raising General works Syahir Al-Edrus, Saiyid Abdallah An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus
description	The purpose of this study is to investigate the factors influencing the behavioural intention to adopt crowdfunding platforms services by Malaysians. The proposed model has assimilated factors from the Unified Theory of Acceptance and Use of Technology (UTAUT2), along with trust. The factors of UTAUT2 include performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit. Apart from testing the direct relationships, this study has also explored the moderating effect of generational cohorts and gender on the respondents’ behaviour. This study empirically tested 200 respondents by using Partial Least Square – Structural Equation Modelling (PLS-SEM) method. The findings reveal that the model can explain 76.6% of the variance in donors’ behavioural intention. The results indicate that Performance Expectancy, Social Influence, Habit, and Trust are direct determinants of behavioural intention. The Multi-Group Analysis (MGA) of generational cohorts reveals that trust influences Millennials and non-Millennials in the same manner in terms of behaviour. However, the MGA also confirms that the effect between Habit, Performance Expectancy, and Social Influence on behavioural intention differ significantly between the Millennials and non-Millennials. Similarly, for gender groups, this study found that the effect between Habit, Performance Expectancy, and Social Influence on behavioural intention differ significantly between male and female donors. Future research might want to look at users’ acceptance in suburban or rural areas. Another possibility in enhancing the body of knowledge as a continuity in this area of research is to provision samples from other cities in Malaysia. Data and result comparison can be carried, either to reaffirm or argue. Future research may also want to consider the impact of crowdfunding on financial institutions. Financial institutions could leverage the outcome of the study to improve financing processes and make them better.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Syahir Al-Edrus, Saiyid Abdallah
author_facet	Syahir Al-Edrus, Saiyid Abdallah
author_sort	Syahir Al-Edrus, Saiyid Abdallah
title	An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus
title_short	An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus
title_full	An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus
title_fullStr	An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus
title_full_unstemmed	An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus
title_sort	empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending utaut2 with trust / saiyid abdallah syahir al-edrus
granting_institution	Universiti Teknologi MARA
granting_department	Arshad Ayub Graduate Business School
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/61175/1/61175.pdf
_version_	1783735223112957952

An empirical study of donors’ acceptance and behavioural intention in online crowdfunding platforms: extending UTAUT2 with trust / Saiyid Abdallah Syahir Al-Edrus

Similar Items