An adoption of strategic CRM-i framework: a case study / Wan Muhamad Asiff Wan Draman

The world today has come to recognized that positive relationships with customers are crucial to an organization's long-term success. In facing the hardest challenges to attract and retain the satisfaction of customers, a problems like unorganized procedure, evolution of technology and messy of...

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Bibliographic Details
Main Author: Wan Draman, Wan Muhamad Asiff
Format: Thesis
Published: 2011
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