An adoption of strategic CRM-i framework: a case study / Wan Muhamad Asiff Wan Draman
The world today has come to recognized that positive relationships with customers are crucial to an organization's long-term success. In facing the hardest challenges to attract and retain the satisfaction of customers, a problems like unorganized procedure, evolution of technology and messy of...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/62781/1/62781.pdf |
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