Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah

Effective design of atmospheric cues and the effect of these atmospheric cues on consumer's emotions are crucial for the success of online businesses. Having many associated usability issues with regards atmospheric cues while browsing on e-commerce website, it is important for companies embark...

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Bibliographic Details
Main Author: Aksah, Sauza
Format: Thesis
Published: 2016
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