Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah

Effective design of atmospheric cues and the effect of these atmospheric cues on consumer's emotions are crucial for the success of online businesses. Having many associated usability issues with regards atmospheric cues while browsing on e-commerce website, it is important for companies embark...

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Main Author:	Aksah, Sauza
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/62850/1/62850.pdf
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id	my-uitm-ir.62850
record_format	uketd_dc
spelling	my-uitm-ir.628502022-08-05T07:49:23Z Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah 2016 Aksah, Sauza Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Effective design of atmospheric cues and the effect of these atmospheric cues on consumer's emotions are crucial for the success of online businesses. Having many associated usability issues with regards atmospheric cues while browsing on e-commerce website, it is important for companies embarking on online businesses to understand issues related to usability problems of an e-commerce website and the techniques to identify these issues. Therefore, using Lazada Malaysia website as a case study, this project aims to identify the common atmospheric cues used while browsing e-commerce website and eventually identifying usability issues with regards these atmospheric cues and its effects on emotions. Recommendations to improve criteria and best practices of atmospheric cues that effect on emotions to Lazada Malaysia website will be suggested. Based on preliminary study conducted, there were some feedbacks received from consumers on atmospheric cues such as graphics and links that affect consumer's interaction to the website. Furthermore, usability testing for Lazada Malaysia website never been conducted as far as this project is conducted. To fulfil this purpose, usability testing was conducted on five (5) participants from different background using qualitative method by performing a combination of usability testing techniques, namely interview, observation with the task-scenarios and think aloud. The results showed that some improvements needed on atmospheric cues such as graphic, colours and links, and interestingly, positive emotions of pleasure and arousal were induced. As overall, the outcome of this project would help Lazada Malaysia to reduce usability gap of online shopping journey. For future project, other key variables of atmospheric cues and emotions, different evaluation method and techniques could be used to generate more effective usability issues. From broad e-commerce prospective, the project could be extended to social media platform. 2016 Thesis https://ir.uitm.edu.my/id/eprint/62850/ https://ir.uitm.edu.my/id/eprint/62850/1/62850.pdf text en public masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Taslim, Jamaliah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Taslim, Jamaliah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Aksah, Sauza Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah
description	Effective design of atmospheric cues and the effect of these atmospheric cues on consumer's emotions are crucial for the success of online businesses. Having many associated usability issues with regards atmospheric cues while browsing on e-commerce website, it is important for companies embarking on online businesses to understand issues related to usability problems of an e-commerce website and the techniques to identify these issues. Therefore, using Lazada Malaysia website as a case study, this project aims to identify the common atmospheric cues used while browsing e-commerce website and eventually identifying usability issues with regards these atmospheric cues and its effects on emotions. Recommendations to improve criteria and best practices of atmospheric cues that effect on emotions to Lazada Malaysia website will be suggested. Based on preliminary study conducted, there were some feedbacks received from consumers on atmospheric cues such as graphics and links that affect consumer's interaction to the website. Furthermore, usability testing for Lazada Malaysia website never been conducted as far as this project is conducted. To fulfil this purpose, usability testing was conducted on five (5) participants from different background using qualitative method by performing a combination of usability testing techniques, namely interview, observation with the task-scenarios and think aloud. The results showed that some improvements needed on atmospheric cues such as graphic, colours and links, and interestingly, positive emotions of pleasure and arousal were induced. As overall, the outcome of this project would help Lazada Malaysia to reduce usability gap of online shopping journey. For future project, other key variables of atmospheric cues and emotions, different evaluation method and techniques could be used to generate more effective usability issues. From broad e-commerce prospective, the project could be extended to social media platform.
format	Thesis
qualification_level	Master's degree
author	Aksah, Sauza
author_facet	Aksah, Sauza
author_sort	Aksah, Sauza
title	Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah
title_short	Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah
title_full	Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah
title_fullStr	Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah
title_full_unstemmed	Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah
title_sort	usability testing on lazada malaysia website: effect of atmospheric cues on emotions / sauza aksah
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/62850/1/62850.pdf
_version_	1783735272417001472

Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah

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