Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah

Usability testing on Lazada Malaysia website: effect of atmospheric cues on emotions / Sauza Aksah

Effective design of atmospheric cues and the effect of these atmospheric cues on consumer's emotions are crucial for the success of online businesses. Having many associated usability issues with regards atmospheric cues while browsing on e-commerce website, it is important for companies embark...

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书目详细资料
主要作者:	Aksah, Sauza
格式:	Thesis
语言:	English
出版:	2016
主题:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
在线阅读:	https://ir.uitm.edu.my/id/eprint/62850/1/62850.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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