Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan

Trust is the main factor that affects consumers to buy through e-commerce. The challenge for a consumer to buy a product in e-commerce is to make a decision to buy or not to buy the product. Lack of product information is one of the challenges for a consumer as they unable personally to inspect the...

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Bibliographic Details
Main Author: Md Azlan, Siti Naemah
Format: Thesis
Published: 2016
Online Access:https://ir.uitm.edu.my/id/eprint/62911/1/62911.pdf
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