Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan
Trust is the main factor that affects consumers to buy through e-commerce. The challenge for a consumer to buy a product in e-commerce is to make a decision to buy or not to buy the product. Lack of product information is one of the challenges for a consumer as they unable personally to inspect the...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/62911/1/62911.pdf |
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