Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan

Trust is the main factor that affects consumers to buy through e-commerce. The challenge for a consumer to buy a product in e-commerce is to make a decision to buy or not to buy the product. Lack of product information is one of the challenges for a consumer as they unable personally to inspect the...

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Bibliographic Details
Main Author:	Md Azlan, Siti Naemah
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/62911/1/62911.pdf
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id	my-uitm-ir.62911
record_format	uketd_dc
spelling	my-uitm-ir.629112022-08-05T03:28:17Z Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan 2016-01 Md Azlan, Siti Naemah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Trust is the main factor that affects consumers to buy through e-commerce. The challenge for a consumer to buy a product in e-commerce is to make a decision to buy or not to buy the product. Lack of product information is one of the challenges for a consumer as they unable personally to inspect the products that they want to buy. In addition, poor quality of product images is also another factor cause difficulty of visualizing the condition of the product. These challenges may influence consumer trust in e-commerce. This study is aimed to determine the significant factors that contribute to consumer trust based on product information in e-commerce. Three objectives have been formed. The first objective is to identify the measurement of trust in e-commerce. Secondly, is to identify factors based on prior studies that affect consumer trust in e-commerce. Lastly the third objective is to examine consumer trust based on the product information in e-commerce. The survey is conducted using quantitative methods with 226 students and working people with Information Technology background. The results from analysis have found that there are relationships between: information presentation and consumer trust; consumer satisfaction and consumer trust; consumer satisfaction and the consumer willingness to buy; and the relationship between consumer trust and consumer willingness to buy. These findings indicate that product information is very important in gaining consumer trust in e-commerce. 2016-01 Thesis https://ir.uitm.edu.my/id/eprint/62911/ https://ir.uitm.edu.my/id/eprint/62911/1/62911.pdf text en public masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences Wan Adnan, Wan Adilah (Assoc. Prof. Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Adnan, Wan Adilah (Assoc. Prof. Dr.)
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce Md Azlan, Siti Naemah Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan
description	Trust is the main factor that affects consumers to buy through e-commerce. The challenge for a consumer to buy a product in e-commerce is to make a decision to buy or not to buy the product. Lack of product information is one of the challenges for a consumer as they unable personally to inspect the products that they want to buy. In addition, poor quality of product images is also another factor cause difficulty of visualizing the condition of the product. These challenges may influence consumer trust in e-commerce. This study is aimed to determine the significant factors that contribute to consumer trust based on product information in e-commerce. Three objectives have been formed. The first objective is to identify the measurement of trust in e-commerce. Secondly, is to identify factors based on prior studies that affect consumer trust in e-commerce. Lastly the third objective is to examine consumer trust based on the product information in e-commerce. The survey is conducted using quantitative methods with 226 students and working people with Information Technology background. The results from analysis have found that there are relationships between: information presentation and consumer trust; consumer satisfaction and consumer trust; consumer satisfaction and the consumer willingness to buy; and the relationship between consumer trust and consumer willingness to buy. These findings indicate that product information is very important in gaining consumer trust in e-commerce.
format	Thesis
qualification_level	Master's degree
author	Md Azlan, Siti Naemah
author_facet	Md Azlan, Siti Naemah
author_sort	Md Azlan, Siti Naemah
title	Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan
title_short	Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan
title_full	Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan
title_fullStr	Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan
title_full_unstemmed	Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan
title_sort	examining consumer trust based on product information in e-commerce / siti naemah md azlan
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/62911/1/62911.pdf
_version_	1783735275860525056

Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan

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