A research on packaging on product: Candlenuts by Nadia / Nur Syahira Idris

Packaging is the most important and successful tool to attract customers into buying a product. A good packaging design will increase brand loyalty among the customers. Therefore, this research aims to find out the impact of packaging design on customers and to identify the elements, which should be...

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Bibliographic Details
Main Author: Idris, Nur Syahira
Format: Thesis
Published: 2022
Online Access:https://ir.uitm.edu.my/id/eprint/63504/1/63504.pdf
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