The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid

Customer loyalty has been a vital concern for each and every institution. This is because attracting new customer would cost much higher than maintaining the current ones. Therefore, every institution would pay extra attention in gaining a loyal customer. This study attempts to determine the factors...

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Bibliographic Details
Main Author: Ab Rashid, Fathin Najehah
Format: Thesis
Published: 2018
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