The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid

Customer loyalty has been a vital concern for each and every institution. This is because attracting new customer would cost much higher than maintaining the current ones. Therefore, every institution would pay extra attention in gaining a loyal customer. This study attempts to determine the factors...

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Bibliographic Details
Main Author:	Ab Rashid, Fathin Najehah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/63582/1/63582.pdf
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id	my-uitm-ir.63582
record_format	uketd_dc
spelling	my-uitm-ir.635822022-07-07T07:15:38Z The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid 2018-01 Ab Rashid, Fathin Najehah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Finance, Islamic Customer loyalty has been a vital concern for each and every institution. This is because attracting new customer would cost much higher than maintaining the current ones. Therefore, every institution would pay extra attention in gaining a loyal customer. This study attempts to determine the factors that affecting customer loyalty toward Tabung Haji, Malaysia. The study was carried out by conducting a survey questionnaire to 120 random depositors of Tabung Haji. Service quality, customer satisfaction and trust are the factor that has been investigates in this study. The variables are chosen because these factors are commonly used in the previous studies. The study showed that the level of loyalty is high at a mean of 3.2476 based on four likert scale. The study also showed that customer satisfaction is the most significant factor in influencing customer loyalty in Tabung Haji. The SPSS software is used to analyse the data gathered from the respondents. 2018-01 Thesis https://ir.uitm.edu.my/id/eprint/63582/ https://ir.uitm.edu.my/id/eprint/63582/1/63582.pdf text en public degree Universiti Teknologi MARA Academy of Contemporary Islamic Studies (ACIS) Mohd Shith, Mohd Sirajuddin Siswadi Putera
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Shith, Mohd Sirajuddin Siswadi Putera
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Ab Rashid, Fathin Najehah The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid
description	Customer loyalty has been a vital concern for each and every institution. This is because attracting new customer would cost much higher than maintaining the current ones. Therefore, every institution would pay extra attention in gaining a loyal customer. This study attempts to determine the factors that affecting customer loyalty toward Tabung Haji, Malaysia. The study was carried out by conducting a survey questionnaire to 120 random depositors of Tabung Haji. Service quality, customer satisfaction and trust are the factor that has been investigates in this study. The variables are chosen because these factors are commonly used in the previous studies. The study showed that the level of loyalty is high at a mean of 3.2476 based on four likert scale. The study also showed that customer satisfaction is the most significant factor in influencing customer loyalty in Tabung Haji. The SPSS software is used to analyse the data gathered from the respondents.
format	Thesis
qualification_level	Bachelor degree
author	Ab Rashid, Fathin Najehah
author_facet	Ab Rashid, Fathin Najehah
author_sort	Ab Rashid, Fathin Najehah
title	The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid
title_short	The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid
title_full	The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid
title_fullStr	The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid
title_full_unstemmed	The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid
title_sort	antecedents of customer loyalty in tabung haji, malaysia from depositors perspective / fathin najehah ab rashid
granting_institution	Universiti Teknologi MARA
granting_department	Academy of Contemporary Islamic Studies (ACIS)
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/63582/1/63582.pdf
_version_	1783735339514331136

The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid

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