Adoption of social networking media (SNM) as marketing tool by market traders: an application of technology acceptance model / Karmidawati Kartimin

In the world of marketing, new business model are frequently introduced and a new trends have started to emerge. One such latest trend is Social Media Marketing (SMM) which mean using Social Networking Media (SNM) as medium for marketing. This trend likely gives the opportunities to market traders t...

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Bibliographic Details
Main Author: Kartimin, Karmidawati
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/63740/1/63740.pdf
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