Adoption of social networking media (SNM) as marketing tool by market traders: an application of technology acceptance model / Karmidawati Kartimin
In the world of marketing, new business model are frequently introduced and a new trends have started to emerge. One such latest trend is Social Media Marketing (SMM) which mean using Social Networking Media (SNM) as medium for marketing. This trend likely gives the opportunities to market traders t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/63740/1/63740.pdf |
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