Customer relationship management implementation in higher learning education / Nor Zamielia Zainuddin

In line with the growth of technology and challenging business environment, organisations have started to realise the importance of Customer Relationship Management (CRM) in managing relationship with customers. CRM is believed to have leverage traditional marketing to be more customer-oriented and...

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Bibliographic Details
Main Author: Zainuddin, Nor Zamielia
Format: Thesis
Published: 2016
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