Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh
While an increasing number of customers in Malaysia frequently shop on the internet, research on what drives customers to shop online has typically been fragmented. This paper therefore proposes a framework about the understanding of customers awareness factor on online purchasing. The review shows...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/64107/1/64107.PDF |
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