Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh

While an increasing number of customers in Malaysia frequently shop on the internet, research on what drives customers to shop online has typically been fragmented. This paper therefore proposes a framework about the understanding of customers awareness factor on online purchasing. The review shows...

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Bibliographic Details
Main Author:	Salleh, Muhammad Taufik
Format:	Thesis
Language:	English
Published:	2009
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/64107/1/64107.PDF
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id	my-uitm-ir.64107
record_format	uketd_dc
spelling	my-uitm-ir.641072023-05-31T05:08:17Z Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh 2009 Salleh, Muhammad Taufik Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce While an increasing number of customers in Malaysia frequently shop on the internet, research on what drives customers to shop online has typically been fragmented. This paper therefore proposes a framework about the understanding of customers awareness factor on online purchasing. The review shows that customer's awareness on online shopping are not only affected by web design and internet security, but also by information on the internet and internet trustworthy. The purpose of this study is to look into the current situation of customer awareness on online purchasing in Malaysia as the impetus in meeting the efforts towards larger internet marketplaces such as eBay and Amazon.com. 2009 Thesis https://ir.uitm.edu.my/id/eprint/64107/ https://ir.uitm.edu.my/id/eprint/64107/1/64107.PDF text en public degree Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Taslim, Jamaliah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Taslim, Jamaliah
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Electronic commerce Salleh, Muhammad Taufik Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh
description	While an increasing number of customers in Malaysia frequently shop on the internet, research on what drives customers to shop online has typically been fragmented. This paper therefore proposes a framework about the understanding of customers awareness factor on online purchasing. The review shows that customer's awareness on online shopping are not only affected by web design and internet security, but also by information on the internet and internet trustworthy. The purpose of this study is to look into the current situation of customer awareness on online purchasing in Malaysia as the impetus in meeting the efforts towards larger internet marketplaces such as eBay and Amazon.com.
format	Thesis
qualification_level	Bachelor degree
author	Salleh, Muhammad Taufik
author_facet	Salleh, Muhammad Taufik
author_sort	Salleh, Muhammad Taufik
title	Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh
title_short	Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh
title_full	Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh
title_fullStr	Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh
title_full_unstemmed	Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh
title_sort	online purchasing: malaysian customers awareness factors / muhammad taufik salleh
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2009
url	https://ir.uitm.edu.my/id/eprint/64107/1/64107.PDF
_version_	1783735399469809664

Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh

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