Service quality and customer satisfaction of mobile banking in Malaysia / Nur E'zzati Md Faisol

Service quality and customer satisfaction of mobile banking in Malaysia / Nur E'zzati Md Faisol

The aim of this research study is to find out the service quality gap between perception and expectation of mobile banking subscribers in Malaysia. This study also find out the relationship between service quality and customer satisfaction of mobile banking in Malaysia. This study use SERVQUAL model...

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Bibliographic Details
Main Author: Md Faisol, Nur E'zzati
Format: Thesis
Language:English
Published: 2017
Subjects:
Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Consumer satisfaction
Electronic funds transfers
Online Access:https://ir.uitm.edu.my/id/eprint/65044/1/65044.pdf
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Internet

https://ir.uitm.edu.my/id/eprint/65044/1/65044.pdf

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