Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin

This paper provided the context to the marketing techniques of the Industrial Revolution 4.0. Subsequently , the researcher provided evidence of shifts in sales, the products of the industry and also the effect on the industry. For the approach , the researcher had intended to conduct qualitative re...

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Main Authors:	Osman, Nur Izzati, Zarudin, Muhammad Zafran
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Marketing M Music
Online Access:	https://ir.uitm.edu.my/id/eprint/67712/1/67712.pdf
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id	my-uitm-ir.67712
record_format	uketd_dc
spelling	my-uitm-ir.677122024-08-19T14:14:22Z Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin 2020 Osman, Nur Izzati Zarudin, Muhammad Zafran Marketing M Music This paper provided the context to the marketing techniques of the Industrial Revolution 4.0. Subsequently , the researcher provided evidence of shifts in sales, the products of the industry and also the effect on the industry. For the approach , the researcher had intended to conduct qualitative research involving in-depth interviews with carefully selected respondents. Because quality was chosen as the methodology, in-depth interviewing techniques were used during the survey data collection that had been prepared before, as detailed explanations were required for marketing strategies for the local music industry. The music industry is a world that is constantly evolving, so advertisers and distributors must adjust and form their business strategies in order to achieve success. Marketers also developed other approaches and strategies for introducing songs that share the characteristics of songs at the top of the charts. As well as knowing their shortcomings and benefits, distributors need to help artists sell their music. Marketers need to create a detailed marketing strategy that can be placed in place to perfection and step away from conventional media outlets, because it is just not as successful as it used to be. Next, It is recommended that distributors develop a positive partnership with artists and labels. Overall, it can be concluded that the marketing tactics implemented for top notch songs in Malaysia are also very helpful in marketing to distributors with their own innovative methods at this period. 2020 Thesis https://ir.uitm.edu.my/id/eprint/67712/ https://ir.uitm.edu.my/id/eprint/67712/1/67712.pdf text en public degree Universiti Teknologi MARA (UiTM) Faculty of Music
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing M Music
spellingShingle	Marketing M Music Osman, Nur Izzati Zarudin, Muhammad Zafran Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin
description	This paper provided the context to the marketing techniques of the Industrial Revolution 4.0. Subsequently , the researcher provided evidence of shifts in sales, the products of the industry and also the effect on the industry. For the approach , the researcher had intended to conduct qualitative research involving in-depth interviews with carefully selected respondents. Because quality was chosen as the methodology, in-depth interviewing techniques were used during the survey data collection that had been prepared before, as detailed explanations were required for marketing strategies for the local music industry. The music industry is a world that is constantly evolving, so advertisers and distributors must adjust and form their business strategies in order to achieve success. Marketers also developed other approaches and strategies for introducing songs that share the characteristics of songs at the top of the charts. As well as knowing their shortcomings and benefits, distributors need to help artists sell their music. Marketers need to create a detailed marketing strategy that can be placed in place to perfection and step away from conventional media outlets, because it is just not as successful as it used to be. Next, It is recommended that distributors develop a positive partnership with artists and labels. Overall, it can be concluded that the marketing tactics implemented for top notch songs in Malaysia are also very helpful in marketing to distributors with their own innovative methods at this period.
format	Thesis
qualification_level	Bachelor degree
author	Osman, Nur Izzati Zarudin, Muhammad Zafran
author_facet	Osman, Nur Izzati Zarudin, Muhammad Zafran
author_sort	Osman, Nur Izzati
title	Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin
title_short	Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin
title_full	Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin
title_fullStr	Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin
title_full_unstemmed	Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin
title_sort	marketing strategies implemented for top charted songs in malaysia / nur izzati osman and muhammad zafran zarudin
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Music
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/67712/1/67712.pdf
_version_	1811768639239487488

Marketing strategies implemented for top charted songs in Malaysia / Nur Izzati Osman and Muhammad Zafran Zarudin

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