Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini
This study aims to investigate the influence of experiential marketing on the notion of Customer Loyalty Behavior (CLB) of hotels in Iran. Customer Loyalty Behavior (CLB) is a priority for marketers especially in the hospitality industry as positive experiences that customers go through are likely t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/70195/1/70195.pdf |
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