Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini
This study aims to investigate the influence of experiential marketing on the notion of Customer Loyalty Behavior (CLB) of hotels in Iran. Customer Loyalty Behavior (CLB) is a priority for marketers especially in the hospitality industry as positive experiences that customers go through are likely t...
Saved in:
Main Author: | Hosseini, Bahareh Sadat |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2017
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/70195/1/70195.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Pork free restaurants attributes, muslim customers trust and satisfaction, re-patronization and dissemination of information / Mohamad Izham Mohamad Haroun
by: Mohamad Haroun, Mohamad Izham
Published: (2015) -
The interlinkage of brand image and the combined effect toward satisfaction, trust and brand loyalty in the five star hotel segment / Mohd Raziff Jamaluddin
by: Jamaluddin, Mohd Raziff
Published: (2017) -
The Relationship between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector
by: Muhammad Hafiz, Azizan
Published: (2010) -
Ambience aspects in hotel lobby / Siti Hasleena Bakar
by: Bakar, Siti Hasleena
Published: (2021) -
Hotel guests’ intention to engage in green activities / Fauziah Deraman
by: Deraman, Fauziah
Published: (2012)