The perception of consumer’s mood on color in food industry branding / Haziq Ikhwan Suhaimi
The food industry has grown a lot nowadays. There are many branding that have been released today and are competing with each other. In the food industry, especially for branding, manufacturers should use a visual approach, especially on corporate colors, logos, packaging and so on. Previous researc...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/73413/2/73413.pdf |
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