Deployment of an e-Commerce in inbound tour operators in Sabah Response to globalization : a case study in Ideal Holidays (B) Sdn Bhd / Adrenne Anna Ovod, Albert Norman and Bolkiah Ismail
This study examined the competitive advantage of Ideal Holidays Travel and Tours Sdn Bhd ( IHB ) in a highly competitive tourism and hospitality industry. The primary focus of the study was on how IHB analyze and manage their external and internal environments and exploit their internal resources in...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/74220/1/74220.pdf |
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