Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah

Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on speci...

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書目詳細資料
主要作者: Abdullah, Johari
格式: Thesis
語言:English
出版: 2023
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在線閱讀:https://ir.uitm.edu.my/id/eprint/74315/2/74315.pdf
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