Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham

Today's companies face their toughest competition ever. To survive, a company has to win customers and outperform competitors, often by moving from a product and selling philosophy to a customer and marketing philosophy. Successful companies in today's marketplace have become adept at deve...

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Bibliographic Details
Main Author: Mohd Adham, Hafiz
Format: Thesis
Language:English
Published: 2000
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75396/1/75396.pdf
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