Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham

Today's companies face their toughest competition ever. To survive, a company has to win customers and outperform competitors, often by moving from a product and selling philosophy to a customer and marketing philosophy. Successful companies in today's marketplace have become adept at deve...

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Bibliographic Details
Main Author:	Mohd Adham, Hafiz
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Telecommunication
Online Access:	https://ir.uitm.edu.my/id/eprint/75396/1/75396.pdf
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id	my-uitm-ir.75396
record_format	uketd_dc
spelling	my-uitm-ir.753962023-03-30T00:25:58Z Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham 2000-10 Mohd Adham, Hafiz Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Telecommunication Today's companies face their toughest competition ever. To survive, a company has to win customers and outperform competitors, often by moving from a product and selling philosophy to a customer and marketing philosophy. Successful companies in today's marketplace have become adept at developing and implementing strategies for building customers, not merely building products. In addition, the traditional marketing theory and practice have focused on attracting new customers rather than retaining existing ones. Today, however, the emphasis is shifting. Beyond designing strategies to attract new customers and create transactions with them, companies are going all out to retain current customers and building lasting relationship with them. This is mainly because companies today are facing some new marketing realities. Changing demographics, a slow-growth economy and more sophisticated competitors mean that there are fewer customers to go around. Many companies are now fighting for shares of flat and fading markets. Thus, the costs of attracting new consumers are rising. All these factors, makes the tasks of creating customers' loyalty become vital. 2000-10 Thesis https://ir.uitm.edu.my/id/eprint/75396/ https://ir.uitm.edu.my/id/eprint/75396/1/75396.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Abdul Rahman, Prof Madya Dr. Haji Abdullah Sudin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Rahman, Prof Madya Dr. Haji Abdullah Sudin
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Telecommunication
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Telecommunication Mohd Adham, Hafiz Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham
description	Today's companies face their toughest competition ever. To survive, a company has to win customers and outperform competitors, often by moving from a product and selling philosophy to a customer and marketing philosophy. Successful companies in today's marketplace have become adept at developing and implementing strategies for building customers, not merely building products. In addition, the traditional marketing theory and practice have focused on attracting new customers rather than retaining existing ones. Today, however, the emphasis is shifting. Beyond designing strategies to attract new customers and create transactions with them, companies are going all out to retain current customers and building lasting relationship with them. This is mainly because companies today are facing some new marketing realities. Changing demographics, a slow-growth economy and more sophisticated competitors mean that there are fewer customers to go around. Many companies are now fighting for shares of flat and fading markets. Thus, the costs of attracting new consumers are rising. All these factors, makes the tasks of creating customers' loyalty become vital.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Adham, Hafiz
author_facet	Mohd Adham, Hafiz
author_sort	Mohd Adham, Hafiz
title	Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham
title_short	Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham
title_full	Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham
title_fullStr	Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham
title_full_unstemmed	Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham
title_sort	customers' loyalty towards telekom malaysia berhad services / hafiz mohd adham
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/75396/1/75396.pdf
_version_	1783736051902185472

Customers' loyalty towards Telekom Malaysia Berhad Services / Hafiz Mohd Adham

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