Visual syntax: a study of visual narrative promoting social unity through Petronas thematic television commercials / Khairulwafi Mamat
The study concerns social unity promoted in the thematic television commercials produced by Petronas. The main focus of this study is to examine how visual and verbal, gesture, graphic style, storytelling and narrative reception; in order to promote social unity, portrayed by Petronas thematic telev...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75469/1/75469.pdf |
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