The impact of social media communication, brand loyalty, and brand preference on young generation repurchase intention: the moderating role of brand trust / Asma Abdurasak Ahmed
Researchers and brand managers have limited understanding of social media communication, brand loyalty and brand preference on customer's repurchasing intention. Retail research focusing on young generation, particularly their purchasing intention among fast-food products, is also scarce. There...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/75702/1/75702.pdf |
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